The expansion that seems to continue to be encouraged, this may be the right word to describe the Sony Playstation strategy for at least the last two years. In addition to the release of Playstation 5 and exclusive games that are ready to accompany him, Sony seems to try to attract a bigger market than the previous generation. We talk about the strategy of releasing more of their flagship games to PC and crazy adapting so many of their flagship franchises for series or film features. Now, they are ready to focus on the cellular market.
Sony has just announced the process of acquiring Savage Game Studios, a new mobile game studio that includes veterans of the past mobile games. Savage Game Studios will be asked to work on Mobile Level AAA games which will also bring direct service concepts, which of course will be based on the existing Sony IP. This acquisition process also officially marks the establishment of the Playstation Studios cellular division.
Responding to gamers' concerns, Boss PlayStation Studios-Hermen Hullst emphasized that the presence of this cellular division will not affect Playstation's commitment to the console community, especially for ambitions to produce more strong single player games on the narrative side. PlayStation Studios Cellular Division will definitely work independently from the PlayStation console division.
There is no information about the first project as we can anticipate from Savage Game Studios and about the monetization process like what he will do. What do you think? Is this a step that feels like a mistake or can it be rationalized?
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